摘要
•Definir la estrategia de productos de acuerdo con la gestión local y el departamento de marketing global, e implementar planes/proyectos tácticos de apoyo.
About the Role
Key Responsibilities
- Lead the development and execution of customer-centric marketing strategies across all segments and channels
- Translate brand strategy into impactful campaigns that drive competitive advantage and market growth
- Guide cross-functional teams with strategic direction to prioritize high-value activities and investments
- Conduct market analysis and benchmarking to inform marketing programs and tactical decisions
- Collaborate with HCP and patient marketers to develop compelling lead assets and engagement tools
- Align with global and regional stakeholders on brand lifecycle planning and financial forecasting
- Define brand positioning, pricing, packaging, and promotional strategies for product launches
- Coordinate with field teams to ensure seamless execution of marketing strategies and customer engagement
- Manage agency relationships to ensure timely and effective campaign execution
- Build internal and external networks to share best practices and enhance marketing effectiveness
Essential Requirements
- Minimum 5 years of experience in marketing or field management within the pharmaceutical industry
- Proven ability to lead brand strategy and execute integrated marketing campaigns
- Strong understanding of customer engagement across healthcare professionals and patient segments
- Demonstrated experience in financial planning and execution, including managing budgets over $1.5M USD
- Excellent strategic thinking, business acumen, and decision-making skills
- Advanced proficiency in English, both written and verbal
- Strong leadership and stakeholder management capabilities
- Ability to adapt in a dynamic environment and manage multiple projects simultaneously
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture
Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: https://talentnetwork.novartis.com/network
Benefits and Rewards: Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards
Ajustes de accesibilidad
Novartis tiene el compromiso de trabajar y proporcionar adaptaciones razonables para personas con discapacidad. Si, debido a una condición médica o discapacidad, necesita una adaptación razonable para cualquier parte del proceso de contratación, o para des empeñar las funciones esenciales de un puesto, envíe un correo electrónico a [email protected] y permítanos conocer la naturaleza de su solicitud y su información de contacto. Incluya el número de posición en su mensaje.
